Types of Product Videos That Can Boost Your Sales
Product videos are short films of a minute or two created by companies to showcase their products or services and explain how they work. These videos help potential customers understand a product’s features and benefits, making it easier for them to decide if they want to buy it.
Businesses consider producing product videos. They are an effective marketing tool because they can catch the viewer’s attention quickly and provide a lot of information in a short time. They are often found on websites, social media, or at trade shows.
Several types of product videos are made according to the service’s or product’s type. All types of product videos deliver the same message to the audience: to make them aware of what the business is delivering. Let’s uncover all types of product videos that can hook your audience and boost your sales exceptionally.
Defining A Product Video
A product video is a short film made to show off what a product does and why it’s good to use. It’s a way for businesses to tell potential customers about their products in an interesting and easy-to-understand way. These videos help people see and hear about the product, making it clearer how it works and what its benefits are.
They can look different and be of various lengths, but their main goal is to grab the viewer’s attention and give them useful information quickly. You can find these videos on websites, social media, and in ads online. A good product video is not only helpful but also fun to watch. It uses great pictures and clear explanations to help the product stand out and encourage people to buy it.
Types of Interesting Product Videos
Demonstration Videos
These videos show the product in action. They help viewers understand exactly how the product works by demonstrating its use in real-life situations. This type of video is especially useful for products that have distinctive features or require some explanation to use effectively.
An effective example of a demonstration video is Dyson’s product demonstrations for vacuum cleaners. Dyson frequently uses demonstration videos to showcase its vacuum’s powerful suction capabilities and innovative technology.
These videos demonstrate the vacuum’s ability to pick up debris from different flooring surfaces, such as hardwood and carpet.
One notable video demonstrates the Dyson V11 Torque Drive vacuum. The video highlights its features through a series of tests, including its suction power on fine dust, larger debris, and pet hair.
The demonstration also showcases the vacuum’s ease of use when converting from an upright to a handheld, its battery life indicators, and the hygienic bin emptying system. The video is informative and visually engaging, helping potential customers understand why the Dyson V11 could be a superior choice in a crowded market of home cleaning appliances.
This approach helps potential buyers see the product’s tangible benefits, enhancing their confidence in its performance and increasing the likelihood of a purchase.
Embed: https://www.youtube.com/watch?v=sYK-zWjxLdI
Explainer Videos
Explainer videos break down complex products into simpler ideas. They often use animations or graphics to illustrate how the product functions and why it’s beneficial. These videos are great for innovative or new products on the market.
A great example of an explainer video is the one created for Google’s Google Photos. This video explains how Google Photos works, emphasizing its ability to automatically organize your photos and videos so you can find and share them faster than ever.
The video uses clear, simple language and vibrant animations to demonstrate key features like unlimited storage, automatic backup from your phone, and powerful search capabilities that can recognize faces, places, and things in your photos.
Embed: https://www.youtube.com/watch?v=pCjLw_-RE7c
Promotional Videos
Designed to generate excitement and buzz, promotional videos highlight the most appealing aspects of a product. They might focus on limited-time offers, special features, or the lifestyle associated with the product. These videos are often more vibrant and energetic.
One competitive example of a promotional video is Hancock Animations. In this video, each drink flavor is presented in visually appealing settings that enhance its appeal, such as showing the fruits in vibrant, fresh conditions before transitioning to the beautifully packaged final product.
The video uses close-up shots to capture the texture and color of the drinks, with a mix of music and engaging edits that detail the freshness and quality of the ingredients. The aim is to create a sensory experience that makes viewers imagine tasting and enjoying the drinks, thereby increasing their interest in purchasing them.
This promotional video serves as a powerful marketing tool by introducing the product lineup and creating an emotional connection with the audience through appealing visual storytelling. It positions the brand as a provider of diverse, high-quality options catering to different tastes, encouraging viewers to try the various flavors.
Unboxing Videos
These videos capture the moment a product is taken out of its packaging. They showcase what comes in the box and the initial reactions to the product. Unboxing videos are very popular on social media and can create anticipation and interest.
A perfect example of an unboxing video is Sony’s official unboxing of the PlayStation 5. This video, released by Sony itself, provides a firsthand look at what buyers can expect when they purchase the new gaming console.
In the video, viewers are shown the entire unboxing experience, starting with the outer packaging and moving all the way to the contents inside. Sony meticulously details each component that comes with the PlayStation 5, including the console, the new Dual Sense controller, the stand, cables, and manuals.
The presentation is clean and professional, with close-up shots that emphasize the console’s sleek design and advanced features.
This video aims to build excitement and anticipation among potential buyers and gamers. It reveals what’s in the box and highlights the thoughtfulness in packaging and design, reassuring customers of the quality they are investing in.
Comparison Videos
These videos compare a product with others in the market, highlighting its advantages and unique features. Comparison videos help customers make informed decisions by showing why a product might be the best choice for their needs.
In another exceptionally made comparison video, Samsung compares its Galaxy Tab S7 and S7+ models directly, showcasing the features and benefits of each to help consumers decide which tablet best suits their needs.
The video highlights several aspects: display size, battery life, processing power, and the S Pen functionality. For instance, it details the larger screen and enhanced battery performance of the S7+ compared to the S7, making it more suitable for users interested in a more expansive viewing experience and longer usage times.
Although the video is a mix of comparisons and unboxing, it emphasizes tablets’ versatility for work, creativity, and entertainment, showcasing their high-resolution screens and robust processing capabilities, ideal for multitasking and media consumption.
Embed: https://www.youtube.com/watch?v=-QjpEB30Ldk
Why Are Product Videos Important?
Product videos are very important for businesses today for several key reasons:
They Grab Attention
Videos are more interesting to watch than just looking at pictures or reading text. They can quickly grab viewers’ attention and keep them interested, helping them remember the product better.
They Explain Clearly
Videos can show how a product works much better than words can. This is especially helpful for new or complicated products. Watching a product in action helps people understand what it does and why it’s useful.
They Help Sell More
Adding a video to a product page can increase sales. Videos give people a closer look at a product, which can make them feel more confident about buying it.
They Improve Website Visibility
Videos can help a website show up higher in search results. Search engines like Google often prefer websites with videos, and videos can keep visitors on a site longer, both of which are good for improving a website’s search ranking.
They Create Connections
Videos can make people feel something. They use music, voices, and stories to connect on an emotional level. This connection can make someone more likely to buy a product.
They Reach More People
Videos are easy to share and can be used on many different platforms, such as social media, websites, and emails. This means they can reach a lot of people, helping to increase awareness of a brand and its products.
Why You Should Keep Your Product Videos Short?
Keeping your product videos short is important for several reasons, particularly when it comes to maintaining viewer engagement and effectively communicating your message:
Short Attention Spans
People generally have short attention spans, especially online, where they are bombarded with various forms of content. Short videos are more likely to be watched in full, ensuring that your message is seen and heard without losing viewer interest.
Increased View Completion Rates
Shorter videos tend to have higher completion rates. This means more people are likely to watch the entire video, seeing all the critical information about the product, including any call to action at the end.
Enhances Shareability
Short videos are more likely to be shared on social media. They’re easier to consume and require less time commitment, which makes people more inclined to share them with friends or on their profiles.
Optimized for Mobile Viewing
Short content is preferable with the increasing use of mobile devices to access the internet and watch videos. Mobile users prefer quick and straightforward content that they can watch on the go without using too much of their time or data.
Focus on Key Messages
A short video forces you to condense your information and focus only on what’s most important. This clarity can make your message more powerful and easier for viewers to remember.
Cost-Effective
Producing shorter videos can often be less costly. Fewer resources are required in terms of production time, editing, and post-production, making it an efficient use of marketing budgets.
Wrap Up
Product videos are essential marketing tools that help potential customers understand a product’s features and benefits through engaging and informative short films. Displayed across various platforms like websites, social media, and trade shows, these videos include demonstration, explainer, promotional, unboxing, and comparison videos.
Each type caters to specific audience needs, helping to demonstrate product use, simplify complex features, generate excitement, or compare with competitors.
Keeping these videos short ensures they are effective and engaging, as typical online attention spans are short. Effectively crafted product videos can significantly boost sales and enhance brand visibility.
So, if you want to create a product video for your brand that can boost your sales like the other high-end brands, then why wait? Hancock Animations is here to change your brand’s game in no time. Get in touch with us now, and let’s create history!
FAQs
Product videos can enhance SEO by increasing visitors’ time on your website, which signals to search engines that your content is valuable. Additionally, videos can be optimized with keywords in the title, description, and tags, helping them appear in search results and drive more organic traffic to your site.
The ideal length for a product video typically ranges between 30 seconds to 2 minutes. This duration is enough to convey essential information without losing the viewer’s attention. The specific length can vary based on the complexity of the product and the video’s purpose.
Businesses should consider updating their product videos whenever significant product features, branding, or market competition changes occur. Regular updates, perhaps annually or biennially, ensure that the video content remains relevant, accurate, and engaging for new and returning customers.
