Why is Video Marketing So Powerful - Top 9 Reasons
The influence of social media on businesses is rising every day. As companies strive to stay afloat in this ever-evolving ecosystem, they’ve discovered the indispensable role social media plays in captivating their target audience. In response, they’ve embraced a multitude of powerful marketing tools, with video marketing emerging as a popular choice.
Video marketing provides you with tons of opportunities to reach your audiences.
You can make explainer videos and take the audience through your business and products, testimonial videos can help you showcase satisfied clients, and live-action videos can help your customers feel more connected to the brand.
9 Reasons Why Video Marketing Is So Incredibly Powerful
In the ever-evolving landscape of digital marketing, the question often arises: “Why is video marketing so powerful?” To help you understand the importance and how video marketing helps a brand evolve, we have come up with a list of 9 reasons why video marketing is so powerful in 2023.
These reasons will help you stay ahead in your game and conquer your marketing milestones in no time. Furthermore, if you’re looking to enhance your video content, Hancock Animations offers high-quality video marketing services to help brands engage consumers and boost revenue.
So, without further ado, let us get to the reasons.
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1. Improved SEO
Video marketing has a huge impact on search engine optimization. Compared to pictorial and written content, videos tend to rank higher on the search engine, which makes them a strong tool to improve a website’s SEO and attract more audience.
Many big marketing firms believe that videos have a 53% higher chance of ranking on the first page of Google search because its algorithm provides higher exposure and visibility to video content.
If you want to expand your reach and attract more people to your website, you can get help from YouTube. It is the second-largest search platform, with around 2.5 billion active users. So, you can easily market your business through YouTube with video marketing.
Video content also helps you with keeping the visitor on your website for a longer time.
It is important because Google’s search engine considers visitors’ time while ranking a website on the search results. The longer the stay, the higher your chances of converting a visitor into a customer.
2. Higher Engagement
More than 50% of businesses today use video to market their content online, and these numbers are more likely to grow in the future.
One of the reasons is that video content is a medium that easily delivers information in the easiest and most understandable way.
The world is like a hoarding board these days: wherever we go, we see advertisements, which is why it is important to deliver your message in the easiest way possible.
Video content also helps viewers connect with the brand when they see a human marketing it.
If you are a new business and are looking for platforms to market your video content, we suggest that you use platforms like YouTube, Facebook, and Instagram to start with. These platforms are the top 3 leading video marketing platforms right now.
3. Better Emotional Connection
Emotions are one of the strongest factors when it comes to attracting people and influencing their behavior. Many brands use their video content to tap into the audience’s emotions and build a stronger connection with them.
A great example of connecting with emotion is Johnson’s Baby, and how they show a mother and child’s bond to grab their target audience.
Content with an emotional aspect greatly impacts the audience’s buying intent, making video marketing a great tool to generate revenue and conversion.
4. Higher Conversion Rate
Many brands have figured out that video content is a great way to attract, engage, and convert an audience. They have noticed that pages with video content provide them with a higher conversion rate, and those visitors actually end up buying something from the website.
This is why many websites include one explainer video on each landing page. It increases the visitor’s time on the page, improves the search result, and shows growth in conversion by 80%.
The video does not have to be anything specific. It just needs to be appropriate to the webpage. For example, if it is a product page, a video explaining the product and how it works will add great value for your audience.
5. Increased Customer Trust
In order to build a successful business, you need to establish strong trust in any potential customer, and video content can be an extremely useful tool to help you build that trust by showing off your services and products in an authentic and creative way.
The video must convey the truth about your brand/product clearly and show how it can benefit the customers in the long run. The honesty within your content is the key to building a trusted relationship with your customers.
You can also share relevant and required ways of how your brand works, how you make your products, the people in your team, and explain the idea behind your brand. It will help the viewers connect with your brand on a better level and trust its services.
Building strong trust with your customers can increase their buying intent, and product explainer videos are a great way to do that. Testimonials are also a great tool to show new viewers that people trust your brand.
6. Improved Brand Recognition
In today’s world, where there is a lot of competition for every business, each brand is trying different ways to portray itself in a unique way. Some use different products, and some try new techniques.
Suppose you are also the one in the hassle. In that case, we suggest you pick video marketing because it provides you with a clear opportunity to deliver your message in the simplest and easiest way possible.
7. Supportive of all Devices
Nowadays, people like shopping through their phones, so many brands have started creating content suitable for devices like mobile phones, laptops, tablets, etc. Video content on a mobile phone makes it accessible to all sorts of audiences.
Be it day or night, a large number of audiences are always on their phones, scrolling through apps like Instagram, Facebook, TikTok, etc. So, creating video content compatible with a mobile phone will only increase your chance of grabbing more audiences in less time.
8. Easy Shareability
Video marketing is one of the most popular marketing tools around the world, and one of the reasons behind that is its easy shareability. You can easily share video content on multiple platforms with your friends.
For example, if you find an interesting video on Facebook, you can easily share it with your friends on Instagram and tell them about this amazing service. This increases the video’s overall reach and impact among the customers. It also helps you gain popularity on social media.
A majority of consumers share brand videos on their social media accounts to show support and trust towards the brand. Many researches have also shown that video content is more likely to be shared than articles and links on social media stories and DMs.
This easy shareability provides your brand with increased exposure and better engagement opportunities. A great example of this is the “Despacito” music video. The increased shareability of the song exposed the creators to a larger audience.
Hiring a Professional Video Marketing Team
Are you a relatively new or an already established brand, and do you want to expand your marketing skills by tapping into video marketing?
Do you want to use the power of video marketing to take your business to new heights? Or are you looking for someone who can help you create top-class video content?
If yes, then Hancock Animations will not disappoint you. We are known for our unique video content-creating skills. Our editors and creators are up-to-date with the latest trends and are ready to take your brand to the forefront of the digital landscape.
Video marketing has turned into an important tool for businesses to quickly reach their audience and connect with them. As social media continues to evolve and become more powerful, video marketing will become more and more powerful.
So, what are you waiting for? Start creating interactive and interesting videos to market your brand to new customers.
Video marketing is essential because it allows businesses to convey their messages in a more engaging and memorable way.
Videos can evoke emotions, showcase products or services, and help build stronger connections with customers, leading to higher conversion rates and brand loyalty.
Various types of videos are used in video marketing, including explainer videos, product demos, customer testimonials, behind-the-scenes content, how-to videos, live streams, and social media stories, among others.
You can use several platforms for video marketing, such as YouTube, Facebook, Instagram, Twitter, LinkedIn, TikTok, and your website. Each platform has its audience and features, so it’s essential to tailor your video content accordingly.
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