6 Types Of Brand Videos Every Company Should Consider Creating
The prominence of branded content is rapidly on the rise, proving to be a potent tool for businesses to accomplish their objectives.
According to a study by Hubspot, people spend about 17 hours per week watching videos. Consider this, if you are thinking of buying a new phone, would you be reading blogs on it or watching a tech Youtuber rave about its features and value?
Branded content is essential for businesses to showcase their expertise in their niche and create a positive impression about themselves. People watching your videos will think of your brand as reliable and knowledgeable.
The opportunity lies in capitalizing on this positive perception, making them realize the worth and value of your products or services in the lives of your audience.
Take, for instance, a beauty salon owner. You started making branded video content where you talk about how your services work, the benefits of keratin treatment for hair, or how to do your manicure at home. These brand identity videos help you build a strong presence online and add to your credibility.
That said, businesses can choose from various types of brand videos, each strategically aligned with specific objectives. In this article, we will be discussing the top 6 types of branded videos along with their contribution to growing your business.
6 Popular Types Of Brand Videos To Choose From
Branded videos are a powerful tool for companies to connect with their audience, convey their message, and build brand awareness. There are various types of brand videos, each serving a different purpose. Here are six common types:
1. Animated Brand Videos
One of the most captivating types of brand videos are the animated ones. When you use animations as your branded content, it opens a window for different storytelling methods. You could also breathe life into any concept or idea and let your audience witness your skillfulness.
There are many types of branded videos that use a variety of animations such as 2D, 3D, motion graphics, stop-motion, whiteboard animations, and many more.
For this type of brand video production, you need good animators, a solid script, and impactful voiceovers that grab viewers’ attention and compel them to watch the whole video.
2. Screencast Videos
These types of branded videos are perfect for companies who want to inform people how to use their apps, tools, or website features.
Screencast videos can be easily made on Adobe Photoshop, Maya, or Blender with minimum video-making tools required. In these videos, you use the screen of the app or website you are teaching about and the voice of the narrator who explains what is happening in the video.
That said, screencast videos are easier to make as compared to animated branded content. They can be used for how-to videos and provide a visual explanation of how to do something.
3. Live-Action Videos
Live-action videos are video content that features real people, places, and things. They are not animated or created using motion graphics. Live-action brand videos can be used for a variety of purposes, such as:
- Introducing a new product or service
- Explaining how a product or service works
- Telling a brand’s story
- Promoting a brand’s values and mission
- Generating leads and sales
- Building customer relationships
Live-action brand videos can be very effective at engaging viewers and communicating a brand’s message. They can also be used to create a more personal and emotional connection with viewers.
4. Educational Videos
Educational videos are the most straightforward form of branded video content. These are shorter, simple, and convey messages to the point.
These videos are a great tool for you to introduce your brand. You can talk about the goals behind building your brand, what inspired you to start a business, who are the people working for you, and who will be the audience you will be working for.
Another plus point of educational videos is that they do not require heavy- or expensive brand video production tools. You could open the camera of your phone, go live, make a livestream, and upload it on your social media accounts, website, or even your YouTube channel.
5. Product Videos
Product videos should be your second step after creating an educational video. These videos focus more on the products or services you offer and discuss them thoroughly.
The sheer purpose of these types of brand videos is to promote and market your offerings. It must be your utmost goal to make these videos with a professional but understandable tone to make them more appealing.
Product videos must be moving enough for the viewers to be interested in your products or services and make a purchase.
6. Explainer Videos
Explainer videos are concise and engaging, aimed at explaining complex ideas, products, or processes to the audience.
In these videos, your information is presented in a straightforward and accessible manner, often employing visuals, animations, and narration to convey key concepts.
The viewer is guided through the content, gaining a clear understanding of the subject without active participation.
Explainer videos are frequently used in various contexts, such as marketing, education, and corporate communication, providing an effective means to communicate information, promote understanding, and leave a lasting impact on the viewer.
How To Incorporate The Different Types Of Brand Videos Into Your Business Operations
Define Your Objectives
Understand Your Audience
Know your target audience’s preferences, behaviors, and interests. Tailor your video content to resonate with your audience and address their needs or pain points.
Create A Content Strategy
Choose The Right Platforms
Invest In Quality Production
Tell Compelling Stories
Encourage User Engagement
Optimize For Search Engines
Track And Analyze Performance
Collaborate With Influencers
Consider partnering with influencers or other businesses in your industry to expand your reach. Influencers can help promote your branded video content to their followers, increasing exposure.
Stay Up-To-Date With Trends
Keep an eye on current video content trends and adapt your strategy accordingly. This might include incorporating new video formats, leveraging emerging technologies, or experimenting with interactive content.
To sum it up, diving into branded video content isn’t just a trend, it’s a smart move. With people spending a lot of their time watching videos, it’s a powerful way to tell your brand’s story.
Whether you go for animated videos, straightforward education, or showcasing your products, each video type brings something unique to the table.
These types of branding videos aren’t just about visibility, they’re about connection. From live-action sincerity to snappy explainer videos, it’s all about crafting narratives that resonate.
Consistency, strategic distribution, and a sprinkle of influencer collaboration amplify your impact. So, why wait? Embrace the video world, tell your brand’s tale, and watch your audience not just see, but feel your story.
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A brand video is a short film or video content created to communicate a brand’s identity, values, and key messages. It aims to establish a strong connection with the target audience, enhance brand awareness, and promote a positive perception of the brand.
To film a brand video:
- Define your message, audience, and key visuals in advance.
- Invest in a good camera, lighting, and audio equipment for professional results.
- Outline the sequence of scenes to ensure a cohesive narrative.
- Showcase your brand identity, values, and unique selling points.
- Ensure well-lit scenes to enhance visual appeal and clarity.
- Choose settings that align with your brand and message.
- Feature logos, colors, and other brand elements consistently.
- Use dynamic shots, varied angles, and compelling visuals to maintain viewer interest.
- Edit your video for a polished final product, considering pacing and transitions.
- Enhance your video with suitable background music and on-brand graphics.
- Review and refine your video based on feedback before finalizing and publishing.
Video advertising is a form of visual marketing that utilizes videos to promote a product, service, or brand. It can be deployed on various platforms, including TV, online streaming services, social media, and websites, to engage and captivate the audience visually.