{"id":358,"date":"2023-09-25T08:40:09","date_gmt":"2023-09-25T08:40:09","guid":{"rendered":"https:\/\/hancockanimations.com\/blog\/?p=358"},"modified":"2024-03-29T17:28:13","modified_gmt":"2024-03-29T17:28:13","slug":"b2b-video-marketing-complete-guide","status":"publish","type":"post","link":"https:\/\/hancockanimations.com\/blog\/b2b-video-marketing-complete-guide\/","title":{"rendered":"A Complete Guide For B2B Video Marketing In 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"358\" class=\"elementor elementor-358\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0814ccd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"0814ccd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d144fd0\" data-id=\"d144fd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8f02ad elementor-widget elementor-widget-heading\" data-id=\"c8f02ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">A Complete Guide For B2B Video Marketing In 2024<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6a116 elementor-widget elementor-widget-image\" data-id=\"8e6a116\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/A-Complete-Guide-For-B2B-Video-Marketing-In-2024.jpg\" class=\"attachment-full size-full wp-image-1460\" alt=\"A Complete Guide For B2B Video Marketing In 2024\" srcset=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/A-Complete-Guide-For-B2B-Video-Marketing-In-2024.jpg 1200w, https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/A-Complete-Guide-For-B2B-Video-Marketing-In-2024-300x158.jpg 300w, https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/A-Complete-Guide-For-B2B-Video-Marketing-In-2024-1024x538.jpg 1024w, https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/A-Complete-Guide-For-B2B-Video-Marketing-In-2024-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-137a133 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"137a133\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15963fd\" data-id=\"15963fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75db913 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75db913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you just starting to take your B2B business online? If so, we have a fantastic tool to introduce to you: <\/span><a href=\"https:\/\/hancockanimations.com\/video-marketing-services\"><span style=\"font-weight: 400;\">B2B video marketing<\/span> services<\/a><span style=\"font-weight: 400;\">. It&#8217;s not just a tool; it&#8217;s a powerful way to connect your brand with your customers, both the ones you already have and the ones you&#8217;re trying to reach.<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s the scoop: Nowadays, half of B2B businesses are going digital, and one of the key things they&#8217;re doing is using videos. If you haven&#8217;t started working on a <\/span><span style=\"font-weight: 400;\">B2B video marketing strategy <\/span><span style=\"font-weight: 400;\">yet, it&#8217;s time to gather your team and get started.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-64888c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64888c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15d4b89\" data-id=\"15d4b89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac154b elementor-widget elementor-widget-heading\" data-id=\"3ac154b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is B2B Video Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0b502 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f0b502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\"> involves the strategic use of video content to engage and influence other businesses or professionals. This approach differs from B2C (business-to-consumer) marketing, as it caters to the unique needs and interests of a B2B audience.<\/span><\/p><p><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\"> encompasses various video types, including product demonstrations, customer testimonials, educational content, webinars, and more. These videos serve to inform, educate, and build trust with potential B2B customers. They can be shared through various channels, such as websites, social media, email campaigns, and even during sales presentations, to effectively communicate the value of products or services, establish expertise, and foster connections with other businesses.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05e511 elementor-widget elementor-widget-heading\" data-id=\"b05e511\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Importance Of B2b Video Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b8ae0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"49b8ae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Videos have become a preferred form of entertainment and information consumption in recent years. With platforms like <a href=\"https:\/\/hancockanimations.com\/youtube-video-production\">YouTube<\/a>, video content has become easily accessible to a global audience. It has grown so much that in 2022, around 82% of the internet traffic was online video streaming.<\/span><\/p><p><span style=\"font-weight: 400;\">Video content has the power to keep viewers engaged for a longer time than other forms of content, and B2B marketing videos help a brand build a bridge that connects the customers to the brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Such video content allows the brand to portray itself as an expert in the industry. You can share knowledge with your customers and viewers about the industry, how it works, what they should expect, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">B2B video content also helps a brand improve its conversion rate and attract more and more people to it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af636ea elementor-widget elementor-widget-heading\" data-id=\"af636ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top 3 Benefits of B2B Video Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbed74 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cfbed74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2B video marketing <\/span><span style=\"font-weight: 400;\">offers numerous advantages for businesses, and Hancock Animations stands out as a provider of top-notch <\/span><span style=\"font-weight: 400;\">video marketing services<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to your brand, leveraging <\/span><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\"> content brings the following key benefits:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef8909 elementor-widget elementor-widget-heading\" data-id=\"4ef8909\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Improved Search Ranking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6675a9c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6675a9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Video marketing content hugely impacts search engine rankings, as it is ranked higher on search engines compared to other types of content, i.e., pictures, blogs, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0A number of big brands use video content on their website because Google\u2019s search algorithm gives better exposure to video content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a05097 elementor-widget elementor-widget-image\" data-id=\"9a05097\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"407\" height=\"380\" data-src=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-2.png\" class=\"attachment-large size-large wp-image-377 lazyload\" alt=\"B2B video marketing\" data-srcset=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-2.png 407w, https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-2-300x280.png 300w\" data-sizes=\"(max-width: 407px) 100vw, 407px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 407px; --smush-placeholder-aspect-ratio: 407\/380;\" \/><noscript><img decoding=\"async\" width=\"407\" height=\"380\" src=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-2.png\" class=\"attachment-large size-large wp-image-377\" alt=\"B2B video marketing\" srcset=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-2.png 407w, https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-2-300x280.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5864657 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5864657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It ultimately brings more viewers to your website\/landing page. So, instead of investing your precious time solely in other content, you should start creating videos about your brand to gain higher exposure and rank better on the Google search engine.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8366e elementor-widget elementor-widget-heading\" data-id=\"cc8366e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Better Engagement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753d018 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"753d018\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Video marketing content makes lead generation and engagement a lot easier. Almost 50% of businesses worldwide use video content to attract potential customers and to keep the existing ones interested in the brand, and it will only grow.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, adding video content to a website\u2019s landing pages, homepage, and product pages will keep the viewers on that page for a longer time and increase the likelihood of them buying your services.<\/span><\/p><p><span style=\"font-weight: 400;\">But for that, your videos have to be engaging and provide some sort of benefit to the viewer. Explainer videos, how-to-use product videos, webinars, etc., help you capture leads and convert visitors into potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also add CTA (call to action) in your videos to redirect viewers back to your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16052f5 elementor-widget elementor-widget-heading\" data-id=\"16052f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Account Based Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5345f2b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5345f2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since 2020 brands started focusing more on personalized account-based marketing strategies. It is best if you are a B2B business and plan to target a specific niche. When everyone sends a long wordy email, you can easily attach a video to it and propose your idea.<\/span><\/p><p><span style=\"font-weight: 400;\">CEOs and other higher authorities receive thousands of emails and messages on a daily basis. So, instead of delivering your pitch the same old way, why not fancy things up a little and add a video to your email?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1b33e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b33e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dc04ed\" data-id=\"7dc04ed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a64f9c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a64f9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><i>Experience the impact of high-quality B2B video marketing.<\/i><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2960603 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2960603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><i>Connect with us to discuss your project goals.<\/i><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3395f6b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3395f6b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9dcfa2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dcfa2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b664cf1\" data-id=\"b664cf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b81d3ef elementor-widget elementor-widget-heading\" data-id=\"b81d3ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating A Successful B2B Video Marketing Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e0d7a9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0d7a9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c70f288\" data-id=\"c70f288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a4ac0c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a4ac0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Often, when brands are asked why they haven&#8217;t ventured into video marketing, they express uncertainty about where to begin. If you find yourself in this situation, there&#8217;s no need to despair. We&#8217;re here to provide guidance on creating accessible and captivating video content.<\/span><\/p><p><span style=\"font-weight: 400;\">But first, you will need an effective B2B\u00a0 video content strategy to start with. Without a complete plan, you cannot start working on a marketing campaign or initiate a sales operation. But where to start from?<\/span><\/p><p><span style=\"font-weight: 400;\">First of all, you have to ask yourself, \u201cWho is your audience?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Many B2B companies get stuck when it comes to creating videos because they fail to reach a grand audience on the first try. But what they do not understand is that the slightest attraction is better than none at all.<\/span><\/p><p><span style=\"font-weight: 400;\">Small-scale videos also help you with determining your target audience, what sort of content they like, and how you can convey your message. You need to focus on these factors while planning your <\/span><span style=\"font-weight: 400;\">B2B video marketing strategy<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">On that note, let us get to how you can create an effective video marketing strategy:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07543c3 elementor-widget elementor-widget-heading\" data-id=\"07543c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Set Goals for the Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34c44b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b34c44b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Why are you making this video? What do you plan on achieving from it? You need to keep your ultimate goal in mind while creating video content. It would be better if you had a single goal in mind. Then you can incorporate each video around that goal.<\/span><\/p><p><span style=\"font-weight: 400;\">Decide which stage of the business funnel you would like to target and then focus on that while creating the video for your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9aedab elementor-widget elementor-widget-heading\" data-id=\"c9aedab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Determine a Budget<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561bb75 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"561bb75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you hire someone to create the video or you do it in-house, you should consider the production cost and time. If you are creating it on your own, then you will need a good camera, excellent editing skills, and a system that can handle the work.<\/span><\/p><p><span style=\"font-weight: 400;\">Whereas, if you hire a company like Hancock Animations to make the video, you will not have to worry about equipment, script, location, videography, and even travel costs. You will simply pay a company to get the work done.<\/span><\/p><p><span style=\"font-weight: 400;\">So, if it seems like you have the budget and the opportunity to hire someone good, then we suggest you invest your money in a professional <\/span><span style=\"font-weight: 400;\">video production company<\/span><span style=\"font-weight: 400;\"> like Hancock Animations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dece02 elementor-widget elementor-widget-heading\" data-id=\"3dece02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Pick a Video Style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db768c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1db768c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the beginning, you should experiment with a variety of videos. Pick a video format that fits perfectly to your goal. For example, you can start your video with a bit of awareness about the brand and the product. Then you shift to how it can benefit the buyer, and then conclude with why should the buyer choose you.<\/span><\/p><p><span style=\"font-weight: 400;\">Your video should have a smooth flow. Each section should show coherence, and every reasoning must have a purpose.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9e40a elementor-widget elementor-widget-heading\" data-id=\"2c9e40a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Pick the Platform<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce879c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ce879c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You should pick the platform depending on your video\u2019s goal and the type of audience you plan on targeting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you are only creating one or two types of video content, then it is best that you begin with a single platform like Facebook or YouTube and then build your fan following from there.<\/span><\/p><p><span style=\"font-weight: 400;\">You can start with a basic brand video and share it on your website and on your Facebook to raise awareness and attract more audiences. You can also make videos about how your brand processes to build trust between your viewers and the brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227637f elementor-widget elementor-widget-heading\" data-id=\"227637f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">5. Create the Video<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64412e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"64412e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Top-quality video production is a lot more than setting up a camera, pointing it at someone, and asking them to say some lines about your service or product.<\/span><\/p><p><span style=\"font-weight: 400;\">In today\u2019s world, everyone wants quality and value in content. Meaning, you have to focus on whether your content is professional enough or not.<\/span><\/p><p><span style=\"font-weight: 400;\">This is the time when you have to decide whether you are going to invest all that money into buying the latest equipment and take out time to record new content or you are going to hire a professional team and walk them through your vision. So they can get the work done.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde4ccd elementor-widget elementor-widget-heading\" data-id=\"dde4ccd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">6. Upload the Video<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a13a3d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a13a3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many platforms have some restrictions on the video type, the length of the video, and how you can publish it. So, it would be best to check the platform\u2019s requirements before you pick it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You should also check whether it is a great fit for your video and whether it will help your video in achieving the goal.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb5485 elementor-widget elementor-widget-heading\" data-id=\"7fb5485\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">7. Promote the Video<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4fda5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c4fda5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you pick Facebook, YouTube, Vimeo, or any other platform to upload your video, you need to understand that your job is not done with uploading the video. Actually, your real work has just begun.<\/span><\/p><p><span style=\"font-weight: 400;\">Platforms like YouTube and Facebook allow you to boost your video\u2019s engagement by responding to comments, providing feedback, and running ads.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4329176 elementor-widget elementor-widget-heading\" data-id=\"4329176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">8. Track the Video\u2019s Performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f91790 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f91790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is an essential step after you have uploaded the video, and there are two reasons why:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81d5b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e81d5b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you just leave your video after uploading it and do not track its performance, you will not be able to see whether the audience liked it or not or whether it was able to achieve the goal.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Also, if you keep tracking your video\u2019s performance, then you will learn what you need to improve to make the video worth watching and meet the expectations.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b7fea elementor-widget elementor-widget-heading\" data-id=\"f9b7fea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Types of B2B Marketing Videos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c252419 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c252419\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you are a B2B brand, you must have tried advertising yourself in a way that pulls consumers away from your competition and makes them believe that they can trust your brand. How about you incorporate a similar trick with <\/span><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">You can show the consumers how you deal with people, what makes your brand stand out, what is your brand motto, and how you value your customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This will not only spread awareness about your brand to a larger market, but it will also show how they can benefit from your services or products.<\/span><\/p><p><span style=\"font-weight: 400;\">But suppose you are in the initial stages of B2B video marketing. In that case, you will have to experiment with different types of videos until you figure out what your audience likes, and to help you with that, we have come up with a list of 5 top-rated B2B marketing video types.<\/span><\/p><p><span style=\"font-weight: 400;\">So, without further delay, let us get into it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e6a92 elementor-widget elementor-widget-heading\" data-id=\"46e6a92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Explainer Videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fc11a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79fc11a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hancockanimations.com\/explainer-videos\">Explainer videos<\/a> are precisely what the name suggests. It is a compilation of videos where you visually describe a product, how you can use it, what its benefits are, what your business is, and your team members. It can explain anything.<\/span><\/p><p><span style=\"font-weight: 400;\">You can either hire a person to act in the video or get an animator like Hancock Animations to animate the video for you and explain the process with text.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want, then you can also incorporate someone from your team, who is well aware of the product in your video, and let them explain the product to the viewers.<\/span><\/p><p><span style=\"font-weight: 400;\">Such videos work best for the B2B market because explainer videos directly target the customer and their problems and provide a solution. Explainer videos are also extremely popular among B2B businesses because they offer abstract products such as apps, tools, or services.<\/span><\/p><p><span style=\"font-weight: 400;\">Before you record the video, we suggest that you look into the following things:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec96064 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ec96064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is your video engaging enough? Because the majority of consumers prefer videos over pictures and infographics. So, whether you are recording the video or getting it animated, each shot is engaging.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explainer videos are supposed to explain. So, it should be filled with relevant information.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The video should not be too long, or else the viewers will get bored.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f3093 elementor-widget elementor-widget-heading\" data-id=\"79f3093\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Case Study Videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cdaeb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"99cdaeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you plan to convert viewers into potential clients with your video marketing content, then case study videos will help you achieve that goal.<\/span><\/p><p><span style=\"font-weight: 400;\">In this type, you will show how your brand is different from the rest in the market, how you process it, what your brand is based on, and how to achieve your goals.<\/span><\/p><p><span style=\"font-weight: 400;\">It will showcase your brand as a transparent body, and the viewers will find it easy to trust someone who can talk about such things openly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912df0d elementor-widget elementor-widget-heading\" data-id=\"912df0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Testimonial Videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9057c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b9057c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What other way to promote your B2B business than showcasing some satisfied customers? Consumers trust a brand when they see a satisfied customer. So, recording the testimonials of your customers talking about how your product or services helped them will play to your benefit.<\/span><\/p><p><span style=\"font-weight: 400;\">Such stories will also catch engagement and are easy to record. You can simply ask a client to record the video and upload it on your social media platform.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ea97f elementor-widget elementor-widget-heading\" data-id=\"94ea97f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">4. Service or Product Videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1243530 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1243530\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whatever your product or service shall be, these videos will allow you to talk about it in detail with the customers. You can discuss the product&#8217;s manufacturing, its benefits, its effects, and its reviews, and also answer if your customers have any queries about the product.<\/span><\/p><p><span style=\"font-weight: 400;\">The video will serve the purpose of generating awareness and showcasing your services or products at the same time.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edd778 elementor-widget elementor-widget-heading\" data-id=\"1edd778\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">5. Brand Videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147368a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"147368a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hancockanimations.com\/brand-videos\">Brand videos<\/a>, as the name implies, should be focused on elaborating your vision and brand to the customers instead of your products or services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The main mission of these videos is to open yourself up and let your customers know more about your brand and how you can benefit them.<\/span><\/p><p><span style=\"font-weight: 400;\">It gives you a grand audience to share your message and build awareness that you exist in the market.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55cca6 elementor-widget elementor-widget-heading\" data-id=\"f55cca6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Invest in B2B Video Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae4c3d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bae4c3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creating videos is no longer looked at as a training or sales tool. It is one of the core tools of a company\u2019s plan and is extremely versatile. If you are a B2B business, then video marketing is the quickest way for you to earn your customer\u2019s trust and build a strong relationship with them.<\/span><\/p><p><span style=\"font-weight: 400;\">The following statistics will help you see how video marketing has helped the B2B market grow:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e875b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94e875b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A video marketing strategy provides 88% positive ROI on investments.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Almost 95% of B2B businesses have increased their video-making budget yearly.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">75% of the audience prefers videos over pictorial or text content.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad0f30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3ad0f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Video marketing allows the brand to easily engage with its audience through multiple platforms. You can educate them, win their trust, and expand your reach with minimum effort. <\/span><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\"> even increases your customer\u2019s buying instinct.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3292f8d elementor-widget elementor-widget-heading\" data-id=\"3292f8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Uses of B2B Video Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fc8a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34fc8a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2B video marketing serves a variety of purposes and can be used in multiple ways to achieve different business objectives. Here are four common uses of <\/span><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0201c80 elementor-widget elementor-widget-heading\" data-id=\"0201c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media Video Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c444e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c444e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To expand your reach and gain more audience, you will first have to establish a strong social media appearance, and these videos will help you achieve that goal.<\/span><\/p><p><span style=\"font-weight: 400;\">A platform like LinkedIn is a great place to connect with business individuals and capture their interest. Almost 87% of LinkedIn marketing is based on video content. So, it is a good place to start with.<\/span><\/p><p><span style=\"font-weight: 400;\">YouTube is the world\u2019s largest video channel, but that also makes it difficult and tiring to get noticed. Instead, Facebook and Instagram are more useful for B2B business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3ade1 elementor-widget elementor-widget-image\" data-id=\"8b3ade1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"431\" height=\"405\" data-src=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-3.png\" class=\"attachment-large size-large wp-image-414 lazyload\" alt=\"B2B video marketing\" data-srcset=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-3.png 431w, https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-3-300x282.png 300w\" data-sizes=\"(max-width: 431px) 100vw, 431px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 431px; --smush-placeholder-aspect-ratio: 431\/405;\" \/><noscript><img decoding=\"async\" width=\"431\" height=\"405\" src=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-3.png\" class=\"attachment-large size-large wp-image-414\" alt=\"B2B video marketing\" srcset=\"https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-3.png 431w, https:\/\/hancockanimations.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-video-marketing-3-300x282.png 300w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ddefb elementor-widget elementor-widget-heading\" data-id=\"b1ddefb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Website Video Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b26d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b5b26d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adding video to your website pages can help the audience learn better about your business. Videos like explainer videos, product videos, and testimonials allow you to open a gate for potential customers to peek in and see what your brand stands for.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171ada6 elementor-widget elementor-widget-heading\" data-id=\"171ada6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9787544 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9787544\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even though adding video to an email has shown tremendous success and is extremely popular, there is still a large number of B2B businesses that do not use this method.<\/span><\/p><p><span style=\"font-weight: 400;\">You need to understand that if you plan on targeting millennial buyers, you will have to shift your focus from lengthy emails and long PPTs and shift to easier, shorter, and more engaging means.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af99ddc elementor-widget elementor-widget-heading\" data-id=\"af99ddc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Video Hosting Platforms<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca69ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fca69ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Websites and social media platforms are good places to attract an audience and increase engagement. But you can expand the circle and target direct audiences from different platforms to your website as well.<\/span><\/p><p><span style=\"font-weight: 400;\">These are some of the most popular video platforms:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a44d954 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a44d954\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vimeo: You can add CTAs and emails for lead generation.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wistia: Allows you to easily customize and analyze the video.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube: It is a free platform and has an easy-to-use interface.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vidyard: SEO optimization and unlimited video uploading.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253c289 elementor-widget elementor-widget-heading\" data-id=\"253c289\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hire a Seasoned B2B Video Marketing Expert for Your Success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b9154 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"20b9154\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For a B2B business, targeting the right audience and delivering them satisfactory content is extremely important. For that, you need an experienced team with excellent skills to outshine your competition.<\/span><\/p><p><span style=\"font-weight: 400;\">If you have the resources, you should start focusing on creating more video marketing content. However, if you are tight on the budget and are unsure how to generate new video content, then hiring a professional team like <a href=\"https:\/\/maps.app.goo.gl\/JG7iGH5hCTaFcU6u8\">Hancock Animations<\/a> is a smart move.<\/span><\/p><p><span style=\"font-weight: 400;\">We at Hancock Animations ensure to portray your business model through each video and create unique content suitable for your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6237fd3 elementor-widget elementor-widget-heading\" data-id=\"6237fd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Wrapping Up\u2026.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd66756 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cd66756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\"> offers a powerful means to simplify complex ideas and engage your audience in a captivating way. These videos not only enhance your business&#8217;s visibility but also serve as a magnet for attracting new customers consistently.<\/span><\/p><p><span style=\"font-weight: 400;\">So, talk to your people, brainstorm, and start working on a few ideas to begin with. Create interactive videos to boost your business and grow your online presence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-13929a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13929a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff474d\" data-id=\"4ff474d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba5e21c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba5e21c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><i>Your innovative ideas deserve a spotlight.<\/i><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cdb9d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63cdb9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><i>Contact us today and let&#8217;s bring them to life!<\/i><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f1598 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"32f1598\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get In Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d0e39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d0e39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea3ce4\" data-id=\"8ea3ce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f431310 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"f431310\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-f431310\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"f431310\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"1-what-types-of-b2b-videos-should-i-create\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-2561\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">1.       What types of B2B videos should I create?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2561\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"1-what-types-of-b2b-videos-should-i-create\"><p><span style=\"font-weight: 400;\">B2B businesses can create various types of videos, including product demos, explainer videos, customer testimonials, case studies, thought leadership videos, event coverage, and webinars. The choice of video type depends on the marketing goals and the target audience&#8217;s preferences.<\/span><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"2-how-to-optimize-b2b-videos-for-search-and-discoverability\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-2562\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">2.       How to optimize B2B videos for search and discoverability?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2562\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"2-how-to-optimize-b2b-videos-for-search-and-discoverability\"><p><span style=\"font-weight: 400;\">To optimize B2B videos for search engines, use relevant keywords in titles, descriptions, and tags. Ensure your video content aligns with the search intent of your target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, consider hosting videos on your website or a platform that supports SEO and embedding them in relevant blog posts or landing pages.<\/span><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"3-how-to-measure-the-effectiveness-of-b2b-video-marketing\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-2563\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">3.       How to measure the effectiveness of B2B video marketing?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2563\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"3-how-to-measure-the-effectiveness-of-b2b-video-marketing\"><p><span style=\"font-weight: 400;\">To measure the effectiveness of <\/span><span style=\"font-weight: 400;\">B2B video marketing<\/span><span style=\"font-weight: 400;\">, track key performance indicators (KPIs) such as video views, watch time, click-through rates, conversion rates, and engagement metrics. Additionally, use analytics tools to gain insights into audience behavior and preferences.<\/span><\/p><\/div>\n                <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Complete Guide For B2B Video Marketing In 2024 Are you just starting to take your B2B business online? If so, we have a fantastic tool to introduce to you: B2B video marketing services. It&#8217;s not just a tool; it&#8217;s a powerful way to connect your brand with your customers, both the ones you already [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Complete Guide For B2B Video Marketing In 2024<\/title>\n<meta name=\"description\" content=\"Discover the different types, top benefits, and best practices for successful B2B video marketing in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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