{"id":1095,"date":"2023-11-09T14:56:31","date_gmt":"2023-11-09T14:56:31","guid":{"rendered":"https:\/\/hancockanimations.com\/blog\/?p=1095"},"modified":"2024-03-29T18:51:54","modified_gmt":"2024-03-29T18:51:54","slug":"what-is-motion-graphics","status":"publish","type":"post","link":"https:\/\/hancockanimations.com\/blog\/what-is-motion-graphics\/","title":{"rendered":"What Is Motion Graphics? A Complete Guide For Beginners"},"content":{"rendered":"\t\t
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What Is Motion Graphics? A Complete Guide For Beginners\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022 was a year of revolution for social media. A lot of norms were broken, a lot of revolutions were brought, and the whole system shifted from written content to video and reels. It would not be wrong to say that a lot of businesses shifted toward online selling and added video marketing to their plans.<\/span><\/p>

Video content, such as <\/span>motion graphics,<\/span> also did not fail the people who trusted it. It brought them a bigger audience and a large number of clients, and it also helped them represent their brand in a beautiful, exciting, and engaging way.<\/span><\/p>

But what was it about videos and motion graphics that brought this much change to the world? If someone wants to incorporate videos and <\/span>motion graphics<\/span> in their plan, which type should they go for? How can they create engaging content that goes viral and meets their goals?<\/span><\/p>

All of these questions will be answered within this blog! Hancock Animations, a leading <\/span>motion graphics agency<\/span><\/a>, has come up with a guide on motion graphics for beginners. So, sit tight, fasten your seatbelts, and let us begin the journey!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What Are Motion Graphics?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Motion graphics<\/span> are like moving pictures designed by animation experts. They use animation and sometimes sound to make things look like they are moving in videos.<\/span><\/p>

Many kinds of content interest people, but <\/span>motion graphics animation<\/span>, <\/span>and live-action videos work well for brands and businesses. It helps them tell their stories. Here are some reasons why <\/span>motion graphic videos <\/span>are good for storytelling and building a brand:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Drive An Action<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Motion graphics<\/span> often have text, music, talking, and shapes. They are a good option if you want to make a point and make people do something by tapping into their emotional and needy side.<\/span><\/p>

For instance, you will find a motion graphic video about a brand spreading awareness about breast cancer. It will encourage people to check their health and take required action if something is not right.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Makes Content Understandable<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Motion graphic videos help viewers understand things, whether it is the timeline, data, charts, or even complex ideas. Many brands and companies use motion graphics in their explainer videos, as it has no creative boundaries. Take an example of a medicine video, it shows how medicine works in the human body.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Do Not Take Much From The Viewer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Motion graphic videos are usually short and to the point. This means you can just relax and watch a short animated video to learn about a concept quickly. For instance, if you want to learn about Bitcoin, you can find a 3-minute motion graphic video on YouTube, which will tell you everything you need to get started.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Easy To Repurpose<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tJust like regular videos, you can also break down a motion graphic video into smaller parts. You can then use these smaller pieces for promotion on social media platforms like Facebook, Instagram, and Twitter. For example, if you shoot a documentary on a city, you can split it into parts and upload them as separate episodes for each area.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tExplore our tailored motion graphics services to bring your ideas to life with vibrant, engaging visuals.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's Talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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History Of Motion Graphics\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Motion graphics were first introduced in the early days of cinema when filmmakers started adding title credits to their films. These credits were made to satisfy the curiosity of the new audience, who wanted to know more about the actors in the movies.<\/span><\/p>

They soon gained popularity after World War II. Graphic designers like Saul Bass and Elaine Bass introduced a new era of colorful, creative, and vibrant motion graphics. They made films like “The Seven Year Itch” (1955) and “North by Northwest” (1959) more exciting with the help of motion graphics.<\/span><\/p>

In the 1960s and 1970s, other famous film title designers, such as Pablo Ferro, became known for their work on movies like “Dr. Strangelove” (1964) and “The Thomas Crown Affair” (1968).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digital Age<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The introduction of digital technology in the late 20th century had a huge impact on motion graphics design. The Apple Mac computer became available in the early 1980s, which gave designers the power to get even more creative with their title credits for movies and TV shows.<\/span><\/p>

While the technology of the 1980s may seem basic compared to what we have today, it was a huge creative leap from what was available in the 1960s and 1970s.<\/span><\/p>

With the advancements in digital technology, especially with the introduction of software like Adobe Premiere and Adobe After Effects, designers have gained even more creative hold in recent years.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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